AEDEM

IEDEE Best paper Award in Management and Business Economics para el trabajo: THE RELATIONSHIP BETWEEN BRAND USAGE & BRAND ADVERTISING RECALL: FURTHER REPLICATIONS AND EXTENSIONS Charles Graham; London South Bank University (UK) Charlotte Van Herck; London South Bank University (UK) Ishira Bubber; London South Bank University (UK) En la fotografía: D. Charles Graham, London South Bank University (Reino Unido). Dña. Mrs. Diana Pérez-Bustamante-Yábar, Associate Professor of Marketing at Universidad Rey Juan Carlos and AEDEM International Conference Chair (España). D. Dag Bennet, Director of Ehrenberg Centre for Research in Marketing at London South Bank University and AEDEM International Conference Chair (Reino Unido). D. Camilo Prado Román, Secretario General de la Academia.